Bing Maps: Plot Map

A plot map allows us to display records using a more precise geographical boundary. This may be, for example, by UK Postcode...US Zip code or - for the greatest precision - using Longitude/Latitude co-ordinates.

This gives us the opportunity to look at the location of smaller groups of customers or prospects around the country.

For details of how to create a plot map using Longitude/Latitude co-ordinatess, click here.

In the following example we will display a selection of people, who live in the Coventry Postal Area and earn £70-80K or more.

  • Create a selection query that identifies the high earners in the Coventry Postal Area

  • Drag and drop the Map tool on top of the selection window

  • Click on the Layer 1 tab

  • Change the Title to High Earners in Coventry Postal Area

  • Complete the window as per the screenshot below:

    Note:

    Any additional variables can display their Codes or Descriptions on the map by making a selection from the Display Style drop down list. Your Administrator can set the default to either of these options.

    The options for the Layer 1 window are:

    Map Layer Title: Enter the descirption to be shown on the layer tab and legend display.
    Resolve Table & Filter: Set the table level and any record filter here to determine the records shown - e.g. People or Household figures.
    Map Type: Choose between the Shaded and Plot Map options.
    Default Display Style: When viewing the Map results, select to show the Descriptions or Codes for items.
    Geographic Variable: Drag and drop here the geographical variable to determine how the data will be shown on the Map.
    Add Reference Number: This allows a selection to be dragged off the map listing the URN(s).
    Additional Variables: Information for these variables can be accessed for records displayed on the map.
    Display MapPoint Wizard for Next Build: Displays the wizard each time the map is built so you can change the graph type and other options.

  • Click the Build button

For information on viewing the map and the results - see Bing Maps: Plot Map - Viewing the Map and Bing Maps: Plot Map - Viewing the Results